Proposal · 3 November 2026 Website · Google Business Profile · SEO · Meta Ads

Rated 5.0 on Google.
Now let's keep you busy.

A new website for Stump'd Tree Services with a page for every area you cover, your Google Business Profiles each linked to their own local page, then ongoing Google Business Profile management, SEO and Meta Ads so the phone keeps ringing across Canberra, Queanbeyan and surrounding NSW.

Stump'd crane assisted tree removal
One of your own job photos, used on the new site
Prepared for
Leon Ciura
Stump'd Tree Services · Ngunnawal ACT
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
Valid until
3 December 2026
30 days from issue
01 · Executive Summary

The opportunity

Stump'd Tree Services is led by owner and arborist Leon Ciura, with a friendly team, an elevated work platform, a Bandit stump grinder and a Bandit wood chipper. Your main Google listing, Stump'd Tree Removal Canberra in Ngunnawal, is rated 5.0 stars from 146 Google reviews. The reputation is already there.

This proposal turns that reputation into a steady flow of the jobs you want: a new website, all your Google listings working together instead of competing, and monthly SEO, Google Business Profile and Meta Ads management. It's $3,000 + GST to set up (website $2,000, plus $1,000 for ads, Google profiles and SEO setup), then $950 + GST a month.

◆ Why this, and why now

Built on what's already working for Stump'd
  • ◆
    Your reviews are a real asset. 5.0 stars from 146 reviews is hard to beat. The current website doesn't show it anywhere near the top.
  • ◆
    Your Google listings all point to one page. Each listing should land on its own local page so Google knows which area it serves.
  • ◆
    You cover a big area. From Gungahlin to Tuggeranong and out to Yass, Goulburn and Cooma. Every area needs its own page to show up in local searches.
  • ◆
    Tree work sells visually. Cranes, climbers and EWP work are exactly the kind of photos that work in Facebook and Instagram ads.
Stump'd arborist mid climb on a sectional removal
Sectional removal
Pruning from the elevated work platform
EWP pruning
The Stump'd crew with the Bandit chipper
The crew
A big stump ready for the grinder
Stumps
Climbing a tall gum
Up high

Real Stump'd job photos from your website. We'll use your real job photos in every ad.

02 · Website Rebuild

Before and after, already designed

The new site is already designed, using your own job photos, logo and content, so you can see exactly what you're getting. Have a click around: stumpdtreeservices.pages.dev

Desktop
Before
Current Stump'd website on desktop
stumpdtreeservices.com today, captured 3 November 2026 at 1440px wide.
After
New Stump'd website on desktop
The new homepage at the same size.
On a phone
Before
Current Stump'd website on a phone
stumpdtreeservices.com today on a phone.
After
New Stump'd website on a phone
The new site on the same phone screen.
Your Google rating
Before
Current reviews section with no Google rating
Today, three quotes in a slider halfway down the homepage, and no rating or review count.
After
Floating Google reviews badge showing 5.0 from 146 Google reviews
A floating badge on every page: 5.0 from 146 Google reviews, linked to your Ngunnawal listing.
Before
stumpdtreeservices.com
  • ✕ No Google rating on show, despite 5.0 from 146 reviews
  • ✕ Location pages for only some areas, mostly the same text
  • ✕ Every Google listing points to the same homepage
  • ✕ Small "Request a quote" button and no click-to-call bar on mobile
View the current site
After
The new Stump'd website
  • ✓ 24 local area pages, each with its own intro, local tree rules and FAQs
  • ✓ 6 service pages: removal, stump grinding, pruning, hedges, maintenance and chipping
  • ✓ Landing pages for each Google listing, with address and map
  • ✓ Three step quote form with photo upload, and a call bar on mobile
  • ✓ Your Google rating on every page
Explore the new site
03 · Google Business Profiles

One listing, one local page

You have several Google Business Profiles with your number on them. Right now they all link to the same website, which isn't ideal. Google sees several listings sending people to one page, so none of them gets the local boost it could. We'll link each listing to its matching location page on the new site, so every profile has a page that backs up where it is.

Your Google listingsWill link to
ListingLocationRatingNew landing page
Stump'd Tree Removal Canberra2 Gang-Gang Ct, Ngunnawal ACT 29135.0 · 146 reviewsNgunnawal page
Stump'd Tree Services4 Dover Ct, Phillip ACT 26065.0 · 4 reviewsPhillip page
Stump'd Tree Services10 Garrard St, Spence ACT 26155.0 · 3 reviewsSpence page
Stump'd Tree Services2 Crofts Pl, Spence ACT 26155.0 · 2 reviewsSpence page
Stump'd Tree Services Canberra4 O'Rourke St, Weetangera ACT 2614Not confirmedWeetangera page

Listings found by searching Google for your number, 0434 510 767. Ratings from public Google listing data, November 2026. Today every listing links to stumpdtreeservices.com.

04 · Meta Ads

Tree jobs from Facebook, on small budgets

SEO builds over months. Meta Ads put Stump'd in front of homeowners across Canberra from the first week. We already run this exact setup for other tree businesses, with lead forms going straight to the owner's phone. Here's what it's doing for them.

Sunshine Coast Arborist
Owner · Sunshine Coast QLD
Campaign paused due to being too busy
$25/day ad spend
2 to 3
Leads a day
25+
Leads in the pipeline
8
Already converted
Meta lead centre showing intake, qualified and converted leads

The Meta lead centre: paid, priority leads moving from intake to qualified to converted. Customer names hidden for privacy.

Pro Tree Works
Glenn · Owner
$25/day ad spend
4 to 5
Leads a week
$6K
Single job won
High
Ticket value
Message from Glenn confirming he won a job from a Facebook lead

"Got the Facebook one, driving there now." Glenn won the job on the spot. Quoted at $4.5K, it finished at $6,000, paying for many months of ads in one go.

1
Meta Ads (Facebook & Instagram)
Included

The same lead form setup that's working for other arborists, targeted at the Canberra and NSW areas you want to work in.

✓
Campaign setup. Ad account, pixel, audiences and lead form campaigns.
✓
Ad creative. Made from your real job photos and your logo, linked to your Facebook page.
✓
Leads to your phone. Name, number, suburb and job details, delivered instantly.
✓
Ongoing management. Budget moved to the ads and areas bringing in the best jobs, and pulled back when you're booked out.
✓
Ad spend paid direct. Billed to you by Meta, never through us, so you see every dollar.
05 · SEO & Google Business Profile

Found first when Canberra searches for an arborist

Most tree work starts with a Google search. SEO and your Google Business Profiles work together so you show up in the map pack and the organic results for the services and areas that matter, and your 5.0 star rating does the rest.

Proof · A tree service client we manage, SydneySearch results
Search termLate Aug 2026Oct 2026
tree removal cost sydneyNot ranking#1
24 hour tree removal sydneyNot ranking#4
tree removal sydneyNot ranking#12
New search terms now ranking in the top 100Baseline+65

Google rankings from the client's monthly reports, 27 August to 22 October 2026. Client name withheld for privacy.

2
SEO & Google Business Profile management
Included

Ongoing work on the new site and all your Google listings, reported monthly.

✓
Audit and keyword plan. Where you rank today for each service and area, and where the opportunities are.
✓
On-page and technical SEO. Titles, page content, speed, mobile and schema across every service and area page.
✓
Google Business Profiles. Each listing linked to its own page, with categories, services, photos and regular posts kept up to date.
✓
More reviews. Help asking happy customers for reviews on the right listing.
✓
Monthly report. Plain English: what moved, what we did and what's next.
06 · How It Works

From approval to a busy phone

The website is already designed, so the path to launch is short and clear.

01
Approve
You sign the proposal and we book in the build.
02
Review the site
You check the site on its preview link, send any changes and extra photos.
03
Launch and link
The site goes live on your domain and each Google listing is linked to its own page.
04
Ads live
Meta lead form campaigns switch on, with leads sent straight to your phone.
05
Optimise and report
SEO and Google profile work every month, budget moved to what brings in the best jobs, and a plain English report.
07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
★★★★★ Live Based on 67 Google reviews
Read all reviews ›
★★★★★
"Outstanding service and the product was exactly what I was after."
Mick PolsGoogle
★★★★★
"Customer service and knowledge second to none. Highly recommend."
Robert MartinGoogle
★★★★★
"Rob explained everything in detail and the prices were very affordable."
Chloe SchofieldGoogle
★★★★★
"Always quick to respond and they follow up on everything immediately."
Brad TreloarGoogle
14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
08 · Investment

Investment, in plain numbers

One setup fee covering the new website and getting everything set up, then one monthly fee for Google Business Profile management, SEO and Meta Ads. Ad spend is billed directly to you by Meta, for full transparency. It never comes through the agency.

Setup · One-off, all in
$3,000+ GST
New website $2,000, plus ads, Google profiles and SEO setup $1,000
Monthly
$950/mo + GST
Google Business Profile, SEO and Meta Ads management
Ad spend · Paid to Meta
Billed direct
Paid straight to Meta, not through us.
Setup+ GST
New website: 24 area pages, 6 service pages, quote form and reviews badge$2,000
Meta Ads setup, Google Business Profile linking and SEO setup$1,000
Setup, all in$3,000
MonthlyInclusion
Google Business Profile management, all listingsIncluded
SEO for the new websiteIncluded
Meta Ads management and optimisationIncluded
Monthly reportIncluded
Monthly$950/mo
◆

The bottom line. $3,000 + GST all in to set up, then $950 + GST a month to keep you busy, with ad spend paid straight to Meta.

All fees are quoted in Australian Dollars and are exclusive of GST. The setup fee is $3,000 + GST, a one-off fee made up of the new website ($2,000 + GST) and Meta Ads, Google Business Profile and SEO setup ($1,000 + GST). The monthly fee is $950 + GST and covers Google Business Profile management, SEO and Meta Ads management. Meta ad spend is billed directly to Stump'd Tree Services by Meta and is not invoiced through Fresh Digital. Results shown for other clients are examples, not guarantees. This proposal is dated 3 November 2026 and is valid for 30 days from issue, until 3 December 2026.

09 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions.
02
Access & onboarding
We get access to your Meta, Google Business Profiles and website accounts.
03
Site live, listings linked
The new site launches and each Google listing points to its own page.
04
Ads live, monthly reporting
Meta Ads switch on, leads land on your phone, and you get a plain English report each month.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226